The world of business in 2020 has gone all digital as more consumers now shop online. In Singapore, 88.4% of the population is now online and as a business owner, you need to adapt your marketing strategy to reach this market. A recent survey shows 87% of buyers start searching for products to buy online. In this new business dispensation, digital marketing becomes the smartest way to expand your business’ reach.
For your online business to succeed, you need a digital marketing strategy. This is a plan of action to guide you towards achieving set marketing goals. Unlike a typical marketing plan, you have unique digital goals to achieve, ranging from boosting conversion rates, increasing web traffic, higher ranking on search engine result pages (SERPs), and others.
Your strategy encompasses different techniques such as Search Engine Optimization (SEO), Social Media Marketing (SEM), and Email Marketing.
Why do you need digital marketing services? This is still a question many clients ask their marketing partners in the country. This post explores some of the reasons you need a digital marketing strategy in 2020 to answer this question comprehensively.
Targeted Marketing
One of the main advantages of digital marketing techniques is that you can easily reach your target market. Unlike traditional advertising where you invested in mass distribution, online marketing helps you narrow down on the people you want to reach.
Digital marketing services in Singapore help you build a targeted digital marketing plan. You start by identifying your audience, finding their interests based on demographics and selecting the best techniques such as email marketing and social media marketing. You also use analytics tools to know where your target customer is and other tactics.
Save Time
Online marketing leverages the latest technologies, including analytics tools, marketing performance tracking tools and other innovative methods. A smart digital marketing strategy reduces the turn-around-time for your marketing campaign and expected goals. Using measurable results, you tailor your digital assets for a specific audience to save your team a lot of time.
Increased Mobile Access
More consumers in Singapore now shop through mobile and you can’t ignore this when planning your marketing campaigns. Research shows 60% of consumers click on mobile ads at least weekly. The same survey shows smartphones users now spend over five hours a day on their devices.
A solid digital marketing strategy seeks to harness the power of this growing mobile market. From emails, social media to mobile apps, you have many mobile marketing tools to help expand your reach.
Affordable Marketing
Compared to television and print media advertisements, digital marketing is more affordable. You only need some creativity to compete against the biggest brands in your niche. You have versatile and cheap marketing techniques such as email, social media and others, which are easy to design and take to market.
Grow your Brand’s Visibility
One of the key metrics of digital marketing is higher visibility on search. Most online interactions start with a search engine and if you have a good search engine optimization (SEO) strategy, your target customers will easily find you.
Google is responsible for 94% of total organic traffic. If your business ranks high on search engine result pages (SERPs), you’ll enjoy more traffic and higher conversion rates.
Uniqueness in Marketing
It’s easier for your brand to stand out if you take more time to craft a digital marketing strategy. You don’t engage in ordinary marketing tactics but instead leverage data to create a custom marketing campaign. Working with an established digital marketing agency Singapore helps you brainstorm on different marketing ideas. The outcome is a unique campaign that will achieve the desired results.
Gaining a Competitive Edge
With so many consumers now shopping online, the competition is higher than ever. Your business has to bring its A-game to stand any chance in this environment. When you have a defined marketing plan, it becomes easier to beat the competition and reach your target audience.
Leveraging Latest Marketing Solutions
Digital marketing is fast-paced and new technologies and tools continue emerging. Your digital marketing strategy will have room for these innovations. You have multiple highly effective technologies to integrate into your 2020 marketing campaign.
From automation, voice search, social shopping, chatbots, Programmatic advertising, and video marketing to influencer marketing, your digital marketing service will help you leverage the latest solutions.
Increased Customer Satisfaction
It might sound cliché but the customer is still king. In Singapore’s vastly connected digital market, you have to deliver the best customer experience to succeed. A good marketing strategy incorporates efficient methods to receive feedback and uses this information to improve services.
Grow Your Business
Ultimately, the goal of a marketing strategy is to grow the business. Digital marketing is powerful and you have access to versatile marketing tools and ideas. Using multiple techniques helps you boost conversion which impacts the bottom-line positively.
A good marketing strategy will also see better ranking on SERPs for your business, improvement in brand reputation, customer retention, better lead generation results and better performance in other key metrics.
Final Thoughts
A concrete digital marketing strategy is the smartest way to grow your Singapore business. Whatever your business’s size, working with an established digital marketing company helps unlock more potential. This is the best way to expand your market reach, build visibility, and gain a competitive edge in your niche.
