Let’s be honest: the internet pretends to become the most powerful shopping tool. It’s especially clear in the last couple of months – due to the COVID-19 infection most people transferred all shopping activities online because it’s easier, safer, and requires less time than waiting in lines.
Some of the latest researches of the world market say that the number of online customers will reach 300 million by the year 2021 which is much more than predictions just a year ago. Everybody is adopting present marketing strategies to the new situation, so it’s not surprising – it’s expected.
Web-based retailers are in focus now: e-commerce websites took the main role in online shopping, but that also means that competition is bigger and bigger. How to grow your e-commerce business and leave competition five steps behind? We’re giving you some useful tips and we hope it will help you.
- Mobile-friendly website
Shopping on the go is nowadays a crucial aspect of e-commerce, so mobile apps become the priority for development and for making it user-friendly. Mobile-friendly websites have become the main reason for contributing e-commerce growth in the last couple of years. Simple, everything is online so, naturally, customers want to shop online. It’s also important for it to be user-friendly apps developed for mobile devices because everybody is in motion and desktop computers are more and more overrun for this kind of online practice. Actually, the latest projections show that mobile visits to e-commerce websites are surpassing desktop visits, and that’s more than three years. Impressive, but not surprising.
A higher and higher percentage of the world population is digital-oriented and uses the internet approximately 7 hours every day – the time we spend traveling to work or relaxing at home today is more probably we’ll spend surfing through the internet than reading the book, and we want it to be fast and efficient. Find a hosting provider that can provide you the best uptime, and support your website and app in every way. Hostinger offers the best hosting solutions for all kinds of websites, with a guaranteed 99.9% uptime, 24/7 support, and affordable packages customized to your needs. Shopping on the go is now a crucial factor in e-commerce, and mobile apps are more important than ever – invest in a good website and usable mobile app and look to it as a long-term investment.
- Search Engine Optimization
Search Engine Optimization, also known as SEO, is one of the crucial parts of every successful marketing strategy. It’s simple: to be successful, your website needs to be optimized for search engines. If it isn’t search engine-friendly, it is pretty irrelevant even if it’s stunning, because nobody can find it on the internet. SEO originally started with online media, but e-commerce retailers recognized its potential and how it can be useful in the long run if they implement it in common marketing strategies.
Honestly speaking, SEO results require patience – implementing SEO principles in every aspect of your online business presence takes time. The most valuable SEO aspect is bringing traffic through organic search: that means that unlike paid marketing where customers after searching for service come to you by clicking ads on the first page of search engines costing you money, a well-optimized SEO website ranks naturally high in the first page. It is practically completely free, but, since search engines appreciate good optimization which usually takes time, it can be a long trip to the first position of the first page. Since today all online merchants consider search engine optimization a website design priority, arm yourself with patience, and develop a marketing strategy, so you can be ready to beat the competition.
- Social Media channels are little black dress of marketing
In the last 10 years, the expansion and development of social media take an impressive part in marketing. Friendly, free, and interactive, social media channels like Facebook, YouTube, and Twitter became the new battlefield for customers’ trust. Classic marketing, like TV and Radio advertisements, became obsolete overnight as online merchants saw that the huge percentage of Social Media users are their customers and that new channels can be used to bring more traffic and conversions to their e-commerce sites. That’s why Social Media is one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. It’s not surprising that Facebook and other social media platforms have been launching tempting backgrounds for thousands of online businesses, and more and more online merchants are investing in social media marketing techniques to drive sales. Social Media advertisement, unlike SEO, is not that cheap. You must pay if you want to build brand awareness, bring more engagement and conversions, and gain customer trust.
- The shopping experience
One of the main reasons why customers want to shop online is that the internet gives them a chance to gain the best deals. As an online shopper, you can research, compare prices from several sources, and find the best offer for your needs. But how many times have you given up from online shopping on some website because user experience has been poor? That’s why user experience is maybe the most important part of every successful e-commerce business. Customers like e-commerce fulfilling demands fast, efficiently, and to the shopping experience to be clear and simple. If your customers need to worry about items’ availability because they can’t find that information on the website, or need to open a million tabs to find a size chart, that can be stressful and they will probably make give up and go to another site, more user-friendly and simpler.
If you are running an e-commerce website, the time is better than ever to gain success and prosper from your work. With the whole internet space for researching and perfecting strategies, and listening to the market you can be more successful than ever. Use these tips to improve your business and keep up with changes and innovations.