In the world of business, it’s important to embrace change as quickly as possible. And if you’re a small business, it can often feel as though you’re swimming against a tide of technology, customer demands and digital shifts. Hopefully, you’ve already recognised the importance of having a fully optimised website, the significance of keywords, good SEO practices and even the importance of using social media to generate leads – you can find out more about lead generation for lawyers here. However, despite the constantly changing strategies and policies that digital marketing produces, some things don’t change – the power of a company blog has always been a force to be reckoned with.
It’s an inexpensive marketing strategy, which can essentially give your company the edge in this overcrowded digital marketing world. Want to find out more? Read on for 4 powerful reasons a company blog can help your business.
- Your SEO loves it
We all want our business to appear as high as possible on search engine results. It’s what will get us more leads and more clients! The beauty of a company blog is, that it complements your SEO perfectly. Search engines love fresh, regular content. It creates more pages to index and also allows you to use keywords that clients may use in searches. Therefore, you gain more exposure for your business which consequently helps you generate more leads.
- Connect, connect, connect
In the online business world customer engagement is king. A like, a share or a comment can really boost your site’s visibility and help create lasting connections with your clients. And this is where your blog comes in. The relaxed nature of a company blog is the perfect place to provide your company’s stance on certain topics and invite conversation. You can ask clients what they like and dislike about a product, build excitement about a new product release, or even blog about a regular day in the office. This platform allows you to connect with your clients and build trust!
- It creates links to your social media
When you post in your blog often, not only are you generating more website clicks through indexing on search engines, but you’re also giving people the opportunity to reach your social media pages through the links you’ll provide on your blog posts. Facebook, Instagram, Pinterest and even LinkedIn. If your content is good, then the possibility of it being shared on social media increases too.
- Become an expert
Maybe you’re posting regular updates about certain aspects of the industry you’re working in or you’re responding promptly to clients who have questions or queries. If you continue to do this over time, then you’ll be quickly recognised as an expert in your field. This helps to instill confidence in your client base and demonstrates that you’re an industry professional. All of which cements your client’s trust and could lead to more sales.
A strong, regularly updated company blog is an invaluable part of any marketing strategy. So, if you haven’t started one yet, what are you waiting for?