5 Best Social Media Marketing Tools for Your Business


Whether you’re a marketer or business owner, social media has risen to become an integral part of any marketing strategy. As a matter of fact, statistics show that 42% of the current population uses social media, and the numbers grow every day.

If you are putting together a social media marketing strategy and are looking for some tools to help take your content to the next level, look no further.

We’re breaking down the top 5 social media marketing tool for your business.

  1. Social Media Scheduling: Buffer/Hootsuite 

Exults.com, an agency with a focus on internet marketing in Ft. Lauderdale, recommends that marketers “Make a schedule on your calendar. Decide which days and at what times you are going to post content. Establish the type of message you’re going to send out and when.

Scheduling out content has never been easier thanks to programs such as Buffer and Hootsuite.

These platforms allow you to link the following social media accounts and post directly to them from the comfort of your computer:

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn

This means that you can create the copy and select an image for a post and it will automatically be shared on 4 different channels! Buffer and Hootsuite even offer hashtag recommendations for Twitter and Instagram and can accommodate videos.

You can have a clear picture of what your social media content looks like with a calendar view option and can dictate when the post gets shared based on date and time.

  1. Graphic Design: Canva

Adobe Photoshop is great for the skilled graphic designer, but what if you are a business owner wearing several different hats? Canva offers a quick and easy solution to creating engaging and beautiful graphics to share on social media.

Canva is a free online graphic design tool with templates and presets aimed at various social media platforms. Here are just a few things you can create on Canva:

  • Facebook posts/banners
  • Instagram posts/story graphics
  • Twitter posts/headers
  • LinkedIn posts/headers
  • Postcards
  • iPhone wallpapers

Their user-friendly interface can turn any design novice into an expert with just a few clicks. Once your masterpiece is completed, you can save your file as a PNG, GIF, JPG, or MP4. You can also share it directly to social media to save yourself even more time. How’s that for convenient?

  1. Upfluence 

Did you know that 17% of companies spend more than half of their marketing budget on influencer marketing, according to statistics?

There is a lot of opportunity for investment in influencer marketing. It all comes down to how it’s done in order to achieve the best results.

Upfluence is a powerful Instagram marketing tool aimed at providing users with a database for researching influencer profiles to contact. Users can search for an influencer based on industry, the number of followers, location, etc.

Upfluence makes it easy to study influencer profiles, breaking down relevant data, including:

  • Engagement rate
  • Impressions
  • Audience size
  • Recent posts
  • Influencer audience breakdown (age, location, gender)

Users are given a full picture of who the influencer is, how powerful their social influence stretches, and who follows their content. A useful analytics section helps you keep track of the success of your campaign and influencer partnership.

Whether you’re just starting out or are an influencer pro, Upfluence is your one-stop-shop for all your influencer needs.

  1. RiteTag

Hashtags vary in importance depending on the social media platform, but there’s no denying that they help boost post visibility, making it easier for users to find your content.

Enter RiteTag, our recommended program for easy hashtag research. RiteTag can be used on mobile or desktop. Users can even install it as a Chrome extension so you can quickly pull up the most relevant hashtags making waves on social.

These hashtags are constantly being updated in real-time depending on what is trending. Simply type in a topic and RiteTag will reveal up to 30 hashtags for your use on platforms such as Instagram and Twitter.

A neat feature of RiteTag is that one can right-click on a photo or upload it into the search bar. The program will scan the image and offer relevant hashtags.

Hashtag research has never been easier!

  1. Bitly

Long links attached to social media are unattractive and can take up valuable character space. Bitly offers a simple solution: shorten them!

This free, user-friendly tool allows users to simply copy and paste their desired link into a magic bar that will transform it into a shortened version. Users who create an account will also be able to track analytics on the link, such as link clicks and shares.

The paid version of Bitly offers the ability to create branded links that match your business or the website it is linking to.

Now that you’re equipped with these tools, you are guaranteed to boost your social media performance. Be sure to keep these in mind when creating your next post or campaign!

Not sure where to go from here? If you are running an e-commerce site, you could benefit from these social media tips to help grow your business. Be sure to apply these tools throughout your strategy. Check it out!


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