5 Easy Ways to Make Videos for Your Small Business


Being a small business owner, you probably have a lot of work. After all, managing a small business is no easy feat, especially the marketing aspect. A large part of your budget probably goes into marketing, and there’s no way to guarantee absolute results.

Moreover, if you are new to business and marketing, the whole process can be particularly challenging. However, it isn’t impossible; one great method to get results and make your small business professional is video marketing.

Why Use Video Marketing?

Videos are versatile and can be used to promote your products and services, explain concepts, connect with and engage your audience, provide testimonials, and pretty much anything. Moreover, video content is more popular than text and image content and generates larger engagement.

Additionally, with social media and other such platforms, a small business video can reach quite a large audience and help small businesses compete with the larger titans of their industry. What’s more, with all the different video-making software available today, it is pretty easy to make many videos on a very small budget.

5 Easy Video Content Ideas

Since video is a versatile medium, beginning with video marketing can be somewhat overwhelming. You may have some trouble coming up with an idea for your small business video that your audience and possible customers will find engaging.

Here are a few video ideas you can use to make things easier for you:

  1. Tell Your Brand’s Story

A brand story video tells the people how it is that your brand came to be. You can mention your vision, mission, and USP. Your USP is your unique selling point or the points that make you different from your competition. You can even talk about your brand values and your purpose in starting your brand. If your values align with your audience, they’re more likely to buy from you.

  1. Talk About Your Products/Services

A product video would talk about your products/services. It explains what they are, how they can be used, and even how not to use them if you want to take a different approach. You can also show how products are made and the time and effort that goes into making them. Showing that effort is a good way to connect with customers. For example, if you are an artist, you can use a time-lapse video to show the making of your painting or whatever other handmade product you are selling.

  1. Educate Your Customers

Educational videos show off your knowledge about your industry and your niche. These can be blogs that you repurpose, especially guides, how-to tutorials, Q&As, tips, hacks, etc. You are providing information related to your industry and product/service instead of directly promoting them. That way, you gain credibility and build trust with your audience. For example, this blog could probably be repurposed into an educational video.

  1. Provide Social Proof

Social proof is essentially proof from actual people that your products/services are good and effective. Thus, social proof videos would include customer testimonials, product reviews, and even collaborative videos with influencers or brand ambassadors. You can even ask your customers and followers to share videos about the product/service impact. These are especially great for small businesses in the health and beauty industry.

  1. Show Your Behind-The-Scenes

Behind-the-scenes videos are a great way to introduce the people in your business, whether that is you or you have a team. You can introduce yourself and your team members and talk about ‘a day in the life’ of your business and its people. You can also show your interactions with customers and what goes into the making of your products/services.

Some other small business video ideas include announcements, parodies of something popular like a music video that you’ve related to your business or industry, interviews, roundups, or even stories. Pick and choose whatever suits your business the best. Remember that different video ideas could be good choices at different times.

Steps To Make a Small Business Video on a Budget

The following are some steps you can take to make your small business video on a budget:

Step 1: Decide Your Goal and Type of Video

Before you can actually make your video, you need to decide the purpose of the video. For example, your video could build brand awareness, improve sales, educate your customers, or add to your credibility.

Based on your goal, you can choose what type of video you’re going to make. If you’re trying to build brand awareness, you could make a brand story video; if you’re trying to improve sales, a product video might be the right choice; an educational video would be great to educate your customers and add to your credibility. However, you can also use social proof videos to improve credibility and build trust, especially customer reviews.

Step 2: Write A Script

It is always better to script your videos ahead of time. Doing so makes you less nervous during the actual shoot and eases the flow of your audio. You can also use a script to build a narrative and decide on any introductions, product features, and CTAs that you want to include in the video.

Additionally, prepare any materials and products you may use in the video ahead of time as well. This is important so that you aren’t running around for them at the last minute.

Step 3: Pick Your Equipment

The equipment you use is very important in making a good video. However, it doesn’t have to be very fancy or costly. Your smartphone camera, with a basic tripod and an external microphone, could be more than enough to shoot your video. Most smartphone cameras are quite sophisticated, and using a tripod would make the video a lot less shaky. A microphone is great for improving audio volume, especially in noisy or windy shooting locations.

However, the editing is where the real magic happens, so choose your editing software carefully as well.

Step 4: Shoot the Video

Once you have your script, items, and shooting equipment, you are ready to record. Remember to be authentic and share your core values through the video instead of trying to be perfect. It doesn’t matter if it comes out a little flawed; that adds to your authenticity.


Thus, video marketing isn’t necessarily hard. In fact, it is one of the best forms of digital marketing that you can use to share your small business with the world and attract customers. Just be sure to make a plan before you shoot the video and edit well before you share it.


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