As a small business, your customers should be at the forefront of your operation, as without them, your venture won’t get very far. No matter what kind of industry you’re in, keeping your customers happy will help boost revenue, build trust and recognition, and improve your reputation.
If you’ve just launched a business, or you’ve noticed a decline in sales, here are five excellent strategies that can attract more customers.
- Offer Discounts and Promotions
Whether it’s new customers or long-term followers, we all like freebies and bargains when buying products. One of the best ways to make consumers take notice of your brand is by offering special discounts and promotions. Showing that you value and appreciate your customers can go a long way and help propel your operation forward. You can achieve this by offering money off a new product or giving new customers incentives for using your brand.
- Ask for Referrals
Many small businesses swear by word of mouth marketing. If a customer receives excellent services, they’re more likely to tell their friends and family about their positive experience, which helps to expand your audience base. Every customer has a network of contacts. So, make sure to ask customers to spread the word about your business. Sales referrals are one of the best techniques to get new customers and leads.
- Create Engaging Content
Because of the coronavirus pandemic, many shoppers are ditching retail stores in favor of shopping online. Whether it’s your business website or blog, your content needs to hook the consumer in from the beginning. Rather than having large blocks of text, you should feature plenty of images and videos. There is a guide you can check out if you’re looking for how videography can be used to support a small business. Many customers prefer visuals over text, so creating informative videos about your products and what you do is key to success.
- Create Social Media Pages
Social media is a powerful tool for all small businesses if used correctly. No matter your demographic, the chances are they’re on social media. Therefore, creating social media pages on Facebook, Twitter and Instagram can be a good way to spread brand awareness. Make sure that you or your team quickly respond to customers’ comments. And keep your pages regularly updated.
- Improve Website SEO
If your small business website isn’t near the top of search engine ranking results, you can’t expect potential customers to go searching for your page. SEO (search engine optimization) can boost your ranking and put customers in touch with your website immediately. The best way to improve your website SEO is by using relevant keywords throughout your website. You can also use Google Analytics to track what your website visitors are interested in most.
Many small businesses don’t have the money or resources to use on traditional marketing channels. If you’re struggling to bring customers on board, all the tips above are cost-effective strategies that can attract more customers to your company.