Most business owners understand the importance of marketing their business. After carrying out essential daily tasks like serving customers and stocking shelves, it’s easily a job that can fall by the wayside. However, it doesn’t have to. Marketing your business can take less time than you think, especially if you use some of these tips and techniques below.
- Sales and Marketing Platforms
Logging into multiple tools to market your business can take up time that you don’t have. However, if you were to utilize marketing automation software like HubSpot, that may be a problem of the past. Such software is designed to make marketing simple. It allows you to access multiple tools in one platform, like Google Ads and Facebook Business Manager, while monitoring and generating leads simultaneously. Essentially, it combines the job of dozens into a job for one.
- Focus on the Markets That Work
With so many social media tools at our disposal, it can be tempting to tap into all of them. While getting your brand out there is essential, some of those tools are bound to get neglected due to a lack of time. Upscale the ones that are most important or generate the most leads, and put the others on the backburner until you develop a time-saving system that works.
- Reuse Your Content
Many businesses utilize a range of platforms to get their message across, such as Facebook, Instagram, and LinkedIn, just to name a few. There is no harm in reusing your content across all platforms. While there is value in making subtle changes to suit each platform, you don’t have to reinvent the wheel with each platform you use. Doing so would take up a significant amount of your time.
- Know Your Audience
It can be incredibly challenging to target your ads to specific markets if you don’t actually know what your market is. To potentially improve lead generation and save time, consider working on an audience persona. This process involves giving your target market a human image. You can provide them with a name, age, hobbies, a location and visualize the type of person who buys your products and services. Creating marketing material to suit them may become more manageable as a result.
- Focus on One Thing at a Time
As a business owner, you’ve probably become quite adept at multitasking. However, when creating engaging content, it pays to be engaged. Rather than jumping from one marketing task to the next, focus on completing one from start to finish. Neuroscientists believe that splitting your efforts between two jobs distracts you from both while draining your energy. Leave the multi-tasking up to marketing automation platforms that are designed to tackle more than one thing at once.
Even though the average business owner has a lot on their plate, marketing should be prioritized because it is one of the most crucial tasks for future growth. Fortunately, technology has allowed a once-complicated and time-consuming task to be easily managed with the right tools and tips. It might be worth checking out your marketing options to discover just how much time you could really save.