You don’t need to be an individual influencer on Instagram to get the benefits of influencer marketing. There are a number of businesses, across multiple industries, becoming Instagram influencers to promote their products and/or services.
Why? Instagram is a top social media channel to connect with, and convert, target audiences. This is why Instagram is the second social media network marketers turn to for brand and product promotion.
There is no reason why your business can’t leverage Instagram influence for increased brand awareness and sales. To help, we compiled a few tips to grow your business influence on Instagram. Let’s get to it.
- Post Creative Content on Instagram
The first essential tip to grow your business influence on Instagram is to post creative content. Businesses often fail at this, posting sales minded marketing garbage that immediately turns off consumers.
Instead of being spammy, post actionable, fun, and creative content. You can get some creative insight from this article via Scalefluence.com. From leveraging popular daily hashtags to user-generated content, the creative possibilities are endless.
In fact, user-generated content has serious business influence potential. User-generated content nets a 4.5 percent higher engagement rate. Be creative and score more influence for more conversions on Instagram.
- Have A Strong Instagram Business Profile
This is another must-do Instagram business tip, because users want to know as much about a business via an Instagram bio as possible. Instagram profile must haves include:
- Verified Instagram account
- What the business does
- Branded hashtags
- New promotion codes
- Website link
- Web page link to new products
Here’s a business profile example from @gopro:
These are just the basics. Including as much as you can in your Instagram profile can make a huge difference when it comes to driving more business on Instagram.
- Utilize Videos for Massive Business Influence Growth
Video content is a powerful form of content in today’s digital age. Businesses that employ videos, whether on social media or their websites, have a greater chance of enticing visitors and viewers to convert into customers.
Did you know that 54 percent of consumers want to see more video content from brands and businesses?
This is especially true for Instagram. Videos via Instagram and Instagram Stories have serious engagement rates. And making videos is easy and cost-effective when it comes to businesses on Instagram.
You definitely don’t need to produce insanely expensive, high-quality videos. In fact, many consumers view these types of videos as too spammy. Instead, shoot with a phone or simple HD camera.
Types of videos businesses can post on Instagram are:
- Behind the scenes footage (office, manufacturing, etc.)
- Employee highlight videos
- Customer testimonials (user-generated content)
- Unboxing via industry influencer
- Community philanthropy
- And more . . .
Use videos to your advantage on social media and grow your business influence faster. More engagement often equates to more sales.
- Leverage Hashtags to Increase Social Visibility
Hashtags are the keywords of Instagram, and they can help you grow your business when used correctly. Like keywords for search engines, hashtags allow users to find Instagram posts they are interested in.
How does this work exactly? Let’s say you run a local yoga studio in Chicago and want to amp up your Instagram business profile. Posting yoga related images and videos with hashtags like #yogavideo, #beginneryoga, and #yogachicago can help users find your social media content easier.
Here’s an Instagram hashtag post example from Chicago yoga studio Yoggic:
Leveraging the right hashtags for this business led to an engagement rate of 29 percent for the post. This is the power of hashtags.
- Partner with Other Businesses on Instagram
Being in a specific niche as a business allows you to connect with other businesses and make serious gains on Instagram. You can even find businesses out of your niche, as long as they align with some area of your business.
For instance, if your business is all about fitness, you can partner with other businesses that promote health, fitness, and wellness, like a healthy restaurant or juice business. Sharing audiences on Instagram can add value to your Instagram profile, as well as the business you’re partnered with.
Wrapping Up . . .
The above 5 tips to grow your business influence on Instagram are only the tip of the iceberg. They are, however, the easiest to employ as you begin your social media influencer journey. You definitely don’t need to be an individual to capitalize on social media followers. Is your business using Instagram the right way?