In this highly competitive marketplace, running a successful organization is more than selling and generating more profits. A brand’s ability to build and maintain a lasting connection with its customers is the real success factor these days. As tech-savvy people are increasingly looking for more ways to humanize with the businesses and brands they make purchases from, a business or brand should continuously be working on different customer engagement strategies to keep them emotionally connected. From social media, content marketing and emails, small businesses have infinite opportunities to build strong relationships with their customers.
Customer engagement is something that not happens by accident but you need to find and assume different ways to engage better with customers. Go through the article and get to know the most effective customer engagement ideas to build solid connections with your existing and potential customers.
- Leverage Social Media
Having a strong social media presence means you are there, where your customers are. Almost everyone has profiles on different social media sites, a business can get more exposure by being active on social media sites like Facebook, Twitter, LinkedIn, and Instagram, etc. Social media not only allows you to present your products in front of your target audience, but you can also listen to your customers in the form of reviews and complaints. It is also an ideal platform for marketers to get customer data as most of the companies and individual sellers export LinkedIn contacts by using tools like email finder.
- Email Marketing
The more smart and gentle touches a potential customer receives, the chances are higher you can close a successful deal. Find out what your target audience is interested in and provide them with useful and informative content that will help them resolve their issues and problems. Email is one of the best customer engagement strategies to reach them with relevant content to keep them connected and engaged with a business or brand. Getting started with purely promotional content can harm your engagement strategy. So, give your emails a personal touch and provide your customers with great value to keep them engaged for a longer.
- Make some Face Time
Living in this digital world doesn’t mean spending quality face time with your customers is not important. Even most businesses neglect their customers when they need some face time. According to the customers, face to face interaction is one of the best ways to keep your customers engaged with your brand. You can organize business events, trade shows, and local meetups to meet your customers personally. If you cannot do this, starting a live video, a webinar, hangout or sending them with personalized video notes, is a great idea to meet them face to face even on their mobile devices. People are more likely to buy from a business they are able to see and meet people behind the business instead of buying from a faceless brand.
- Excellent customer service
Almost 78% of customers don’t make purchases from a business or brand when they have a bad customer service experience, according to research. Providing customers with excellent customers service not only make them feel valued, but also helps you keep them engaged effectively with your brand. In this enormously competitive business landscape, responding to customer queries and questions in a timely manner is most important if you really want them to keep engaged. Try to build the presence of all famous digital channels and make it easier for them to access your business whenever and how they want. If you spot someone telling good about your brand or business, thank publicly and share their words on your social media channels as UGC to build trust and reliability.
- Ask for Recommendations
Asking questions and suggestions is another best customer engagement strategy that small business owners can take on right now. Customers love to share their ideas and opinions with their favorite brands and feel valued when you consider their ideas and suggestions. A business can keep its customers engaged effectively by asking them for product suggestions, name ideas for a new product, product launch event ideas, and suggestions about making improvements in products or services. You can also start a question and answer session on one of your social media profiles to give them an opportunity to ask whatever they want to know about your business. Be sure to take notes and keep customer suggestions safe to use in the near future.
- Don’t Make Promises You Can’t Fulfil
Never make a promise with your customers that you cannot deliver. When you do so, customers don’t believe your words and are less likely to buy from you in the near future. Instead, make sure to keep all the commitments made with your customers to keep them connected and engaged. It will help you build trust and credibility to convert more and to retain customers successfully.