Starting any business can be a daunting prospect. While many people dream of starting their own business — polling consistently shows almost two-thirds of Americans want to become entrepreneurs — turning that dream into a reality can be hard.
Network marketing is a great way to start a business from home, with minimal upfront investment, reduced risk, and infinite possibility. That’s why starting a direct sales business appeals to many people looking to begin a professional career, or take their existing sales career to the next level. With network marketing, you can devote as much or little time as you want to growing your business, and develop your career at a pace that suits you, without interfering with your other commitments and taking over your life.
The most important decision you’ll make before starting your own network marketing business is deciding what products you will sell. Entering the beauty niche is something many aspire to, because the beauty industry has a unique ability to change and improve the lives of its customers — to say nothing of the devoted following that many of its products amass! From giving people more confidence, to making special occasions like weddings and parties even more magical, by helping others find the right products to nourish their bodies and make them glow with health, beauty industry consultants can have a truly positive impact on their customers’ lives.
And the best news is that now is a great time to get involved. A recent survey by Nielson shows that the beauty landscape is rapidly evolving, as consumers move away from the major chains that dominate the retail space, in favor of specialized, independent brands which are dominating the ecommerce market. There has never been a better time to launch your own beauty business, and these tips will help you get started.
1) Love your product
Starting your own business is an exciting venture, but it can also be complicated and time-consuming. If you choose a product because you think the market wants it, rather than because you’re passionate about it, you’re setting yourself up for failure. Your passion is your biggest selling tool — if you’re enthusiastic about your products, your customers will be too.
Do your research before you settle on a company. Do you personally use their products, and get the results you expect from them? Are you happy with the brand’s ethos? Is the beauty industry of personal interest to you, and are you willing to learn more about the science behind the formulations in order to give informed, expert advice to new customers? All these elements ultimately factor into the success of your network marketing business, because your passion will drive success.
Take the time to really know the products you’re selling. Most manufacturers will provide promotional materials and fact sheets that can help you learn what ingredients are in each formulation, and how and why they work. We’re all different, and our bodies all need different products in order to get the best skincare results. There’s no one-size-fits-all when it comes to beauty, so really knowing your stuff puts you head and shoulders above traditional retail stores, where too often products are mass-produced and sold by retailers who don’t know (or care) if they’re really what’s best for each individual.
Remember that people purchase beauty and skincare products to solve very specific needs — to treat a skin complaint such as dryness, oiliness, or signs of aging — and getting it right spreads happiness and self-confidence. Working in direct sales, you get to help people fulfill their aspirations and feel better about themselves. Your deep understanding of the products you offer, and the effects they have, helps you connect with a wider range of people and give them what they really want. Your good advice will translate into loyal customers for life.
2) Know your branding position
When it comes to beauty products, the sky’s the limit for branding positions. Everyone wants the best ingredients at the right price, but people also want to feel pampered by their skincare products. Most products position themselves at the upscale end of the market, but even there you’ll find subtle variations between luxury, premium, and masstige (“mass prestige”) branding.
Take your cues from the manufacturer. Most will provide marketing materials, and you can tell from the product packaging and advertising the branding position the parent company has taken. Is it fun, serious, exclusive, or aspirational? Following those cues will help you get your own branding position right, and further the established reputation of your products.
Once you’ve identified the branding position, you need to consider how you will deliver it in your own sales and promotions. Consumers are suspicious of marketing materials that seem out of sync with the overall brand reputation, and you could be harming your sales without even realizing if your promotions take the wrong direction. If you’re representing a prestige brand, it won’t sell with an amateurish ad. Be honest with yourself about your strengths and weaknesses — maybe your video reviews are on point, but your photo editing isn’t up to standard. Or maybe you have a great way with words when you’re selling face-to-face, but struggle to write captivating posts for your social media promotions. Understanding what you can’t do will show you where you’ll get the most return on investment from learning new skills or outsourcing some tasks.
3) Focus on the right things
Once you understand your product and branding position, it’s time to start selling. Chances are you’re already very familiar with exactly what each product does, the ingredients it contains, and the effects they produce. All of that information seems like compelling stuff, but most customers respond less to facts and data than they do their emotions. Consider which of these sales pitches is most effective:
“This cream feels luxurious to apply, is reasonably priced, and has Jojoba oil, which regulates sebum production for reduced oiliness and softer skin.”
“Think how good you’ll feel next time you’ve got a big event, knowing your skin is glowing and you look your best because you used this cream.”
While the first example makes a good case for why the cream is affordable and effective, it doesn’t speak to the heart. The second example is much more powerful because it taps into the underlying aims and desires of why people buy skincare and beauty products. The science is clear: emotionally connected customers spend more, promote the business to their friends and family, and remain loyal to brands they love.
Focus your sales techniques on creating an emotional connection with the products by addressing the underlying goal your customers want to achieve. Then use your understanding of the science behind the ingredients to close the sale once your customers are focused on the outcome they want.
4) Identify distribution channels
One of the hardest parts of starting any sales business is finding people to sell to. A primary complaint about direct selling is how many salespeople turn to friends and family and start making their everyday social interactions awkward. While you absolutely can sell to people you already know, no business got off the ground without appealing to strangers. Your network marketing business is no exception.
So how do you do it? Thanks to the internet, it’s easier than ever to find people who share your passion for skincare and beauty products, and to reach people from all over the world. Social selling is a huge industry, but there’s more to it than creating a Facebook group and inviting everyone on your friends list. Look for established communities of people whose interests overlap with your products, and consider starting your own accounts where you can attract customers.
Unboxing videos, skincare and makeup tutorials, and educational posts about the science behind product ingredients, are just three examples of social media content that performs well in bringing customers to your direct marketing business. Just remember Point 2 — keep your branding position in mind, and play to your strengths. The great thing about social media network marketing is there’s a platform for everyone. High-quality tutorial videos look great on Instagram, but TikTok is more forgiving if you’re still working on getting your lighting perfect.
Don’t forget to look beyond social media for sales opportunities either. While coronavirus restrictions have put a dampener on many of the social events network marketers used to sell products, people are craving social interactions more than ever. Conference calls, online seminars, and video live streams are all proving more popular than ever, and are great opportunities for you to educate consumers, build awareness, and close sales.
5) Think outside the box
How can you bring something new and innovative to an established industry? Can you find new consumers, or new sales strategies to employ? Starting a beauty business puts you in a great position to find new ways to reach consumers by thinking about what they really want (see Point 3!). Particularly during the pandemic, people are looking for some sense of normality and comfort in their lives, and the confidence boost that effective beauty and skincare products provide can give them what they need.
Consider the specific pain points that your problems can solve. Simply having youthful, healthy looking skin isn’t the greatest motivator. Having more confidence, feeling beautiful, loving the photos of you that friends post on social media, and smiling every time you see your reflection — those are the real motivators, the real pain points that your business should focus on solving. Then take those pain points and make them even more specific. Having clear skin in time for the holidays, avoiding looking too shiny on graduation photos, and enjoying a summer vacation without coming home with sun damaged skin, are all time-sensitive needs that your products can meet.
By identifying the unique needs of your customer base, you can better understand where to find them and how to sell to them with a message that works.
6) Network marketing = networking
One of the joys of network marketing, compared with other types of sales businesses, is its collaborative ethos. Other direct salespeople are your colleagues, not your competitors. Your uplines and downlines work with you as part of a team, providing bigger and better opportunities for all members. They’re also your most valuable resources as you learn your business, and can help you turn it into a success.
No matter how much research you’ve done, or how well you think you know your products and customers, it’s worth taking the time to really learn from your uplines. They’ve faced the same challenges as new business owners that you will face as you start out, and can offer advice and guidance on how to navigate getting your business off the ground. Then when you’re ready to sponsor new recruits who are ready to start their own direct sales careers, give them the benefit of your experience in return. You’ll be rewarded for their success, so an investment in your network is also an investment in your own future.
7) Stay passionate
As your business grows and your work life becomes routine, it’s easy to lose sight of the achievements you’ve made along the way. The nervous excitement when you decide to start your own business, the butterflies in your stomach when you close your first sale, and your boundless enthusiasm for your company and the products you sell, can all start to fade as the day-to-day reality of running your own business begins to take over.
Staying passionate about what you do can be hard, no matter how much you love your job. That’s why it’s important to choose a product that you love, and partner with a company you believe in. Try to make business arrangements that offer more than an opportunity to make money. Does your partner company make you proud to belong? Do you believe in the values they represent?
When I founded Qyral, I wanted to revolutionize the beauty industry by teaching people about their bodies and how they age. Qyral’s products support healthy aging by nourishing the skin at a cellular level — and I believe consumers are smart enough to make informed choices about the ingredients in the beauty products they use. It’s a departure from gimmicky ad campaigns that promise more than they deliver in favor of openness, transparency, and knowledge.
However I quickly realized that education and transparency alone weren’t enough to fulfill all my ambitions. I wanted to help other people — especially women — by empowering them to control their own lives, generate their own income, and achieve financial freedom in a world that too often keeps us down. That’s why I designed Qyral to be the first ever personalized skincare company to enter the network marketing space, because not only can my products revolutionize the beauty industry, but they can also dramatically improve the lives of thousands of others by providing a means to achieve financial independence. I also enrolled Qyral in Pledge 1%, in order to give back to the wider community by committing to reinvest a portion of profits into charities that align with my mission.
These wider goals of community education and empowerment feed my passion, giving my business greater meaning. Finding your own passion is critical to remaining engaged and involved in your business long-term, and partnering with a company you admire is a great way to start. If you believe in my mission, find out more about joining me at Qyral.com.
The post 7 Strategies for Starting your Network Marketing Business first appeared on Mind My Business.