Great web site design goes beyond how pretty the pages are and the visuals that greet web page visitors. Creating a great web site pushes for a comprehensive approach to building something that is effective at informing visitors about products or services. Great web site design keeps visitors coming back for information or compels them to make purchases. Here are the most important elements businesses should be thinking about when building their web sites.
- Professional and Trustworthy
First, a great web site should appear professional and trustworthy. Almost anyone with a pulse can create a web site and publish information on it. In fact, many web sites on the internet are evidence of this fact. Millions of sites published are not helpful or informative. A company that wants to show off knowledge, expertise, and professionalism should incorporate those elements in the web site. The site should include information from reputable sources in the industry. The layout of the web site should also reflect a sense of professionalism in the field.
- Functional for Users
A web site for a business should also have seamless functionality. All of the parts of the web site should be functional, with no broken links. Additionally, the navigation of the site should be smooth and intuitive and not frustrate the user. Web sites with frustrating navigation end up being abandoned by web site visitors. It’s estimated that the average user on the internet only has an attention span of about eight seconds. If a company’s home page doesn’t capture the user’s attention in that time period or has a confusing layout, it could lead to lost business.
- SEO Strategies
Next, web users need to be able to find a company’s online home page. The most effective way to do this is by using SEO or search engine optimization. SEO strategies are tricky, so it’s best to strategize with a professional Orlando web design expert to get the most out of this practice. With effective SEO, companies can see more traffic to their sites, more potential customers, and a more defined online presence for their brand.
- High-Quality Videos
Using videos on a web site is a great way to add multimedia to a company’s online presence. Not all videos are effective, so companies need to figure out the best strategies where online videos would benefit their brand. Simply making a video and uploading it to YouTube isn’t the most successful way to generate customer leads and profits. Instead, web site designers should think of creative ways to feature videos that help enhance the user’s experience on the site. Web site creators should include closed captions, feature video transcripts, and limit the size of videos for a strategic advantage.
- Clear, Effective Visuals
The visuals on a website are also incredibly important when it comes to performance. Users prefer a smaller, cleaner color palette instead of lots of rainbow shades. They also respond better to web sites that include lots of white space instead of a page that seems overdesigned. A simple design with a limited color scheme and plenty of white space allows an organization’s visuals, message, and mission to stand out and get more attention from web site visitors.
- Optimization for Mobile
Next, users today are more likely to be accessing a web page from a mobile device, such as a smartphone or tablet instead of a computer. Simply using the main web site design for both computer and mobile users isn’t the best way to make an impact and generate new business. It’s imperative for a company to have a strong mobile design that is optimized for the user’s experience. Investing in mobile optimization is a smart way to develop a stronger online brand.
- Integration of Social Media
Social media is another big part of a great web site design that attracts customers and makes money. In an optimal online branding strategy, social media accounts should be linked to the company’s web site. All posts through social media accounts should reflect new content published on the web site and link back to different places where potential customers could see products or services.
Web site reliability is another top factor in a company’s ability to turn a web page into actual profits. In order for a site to be successful, it’s got to be hosted on a reliable server that doesn’t get overwhelmed with traffic and visitors. A broken site is one of the ways a company can lose credibility points with the general public. Partner with a professional web hosting service that meets the requirements to handle the amount of potential traffic the company’s site may experience.
- A Call to Action
Finally, the last essential element of a web site that gets results is a call to action. Providing information, pictures, videos, social media posts, and more aren’t going to be very effective if potential customers and site visitors don’t know what to do with that information. A business’ web site should always link any content from the site to some sort of product or service related to that information. The site should have an easy and clickable link that goes directly to the related product or service to make it even easier for the visitors.
A good web site may look nice and feature a lot of bells and whistles that impress visitors, but a great web site generates profits. Use these elements of design and online marketing to make a web site that achieves results.