A Look At The Private Lending Markets


    The following is a Q&A session with Miron Lulic, founder and CEO of SuperMoney, discussing their loan offer engine, changes in the lending regulatory environment and how their platform differs from traditional banks or student loans.

    Loan Offer Engine
    mohamed_hassan / Pixabay

    What services does SuperMoney offer?

    Millions of people have come to SuperMoney to compare financial services and products. SuperMoney offers in-depth reviews of financial products and services, along with recommendation ratings and honest user reviews from everyday people. Everything is built to help people achieve their financial goals as effortlessly as possible.

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    SuperMoney’s loan offer engine makes it elegantly simple for consumers to submit a single loan application and get transparent, pre-approved loan offers back from leading lenders in real-time (see demo). This multi-lender marketplace experience is currently available for personal loans, auto purchase loans, auto refinance, student loan refinance and business financing.

    SuperMoney continues to evolve by offering its No-Fee Financing Platform for small businesses that suffer from expensive and inefficient financing solutions.

    What is unique about the company?

    Some of our competitors have built an audience by pumping out editorially driven financial blog content. Others have taken the approach of pouring marketing dollars into positioning themselves as consumer friendly financial comparison platforms while simply operating a lead auction behind the scenes.

    We took the approach of building the most comprehensive and most transparent data source for financial product information available. We’re quickly becoming the go-to resource for financial service research.  Additionally, it’s the SuperMoney community that drives product recommendations. So on SuperMoney, consumers can trust the wisdom of the crowd.

    Our loan offer engine is also the most transparent way available today to get real competing loan offers in real-time.

    How does this platform differ from traditional banks or student loans?

    Traditional banks are participants within the SuperMoney ecosystem. We list the various products from banks on the SuperMoney site so that our users can compare products between competing banks or against other marketplace participants such as direct lenders, marketplace lenders, etc.

    How does SuperMoney differ from other sites like CreditKarma and fundomate?

    CreditKarma is primarily an app to monitor your credit score. They push offers to their users based on the user’s credit profile. SuperMoney, on the other hand, is primarily a pull model where users who are looking for a financial product or service are coming to SuperMoney to get help comparing options.

    Fundomate appears to be a single feature (loan offer engine) within SuperMoney’s overall offering.

    We understand SuperMoney has achieved its success in this industry without raising any outside capital. How was this achieved?

    SuperMoney was funded the way most businesses in America are funded – by the founders investing their time and money into the company to get it off the ground. The company didn’t have any full time employees until its third year when traffic and revenue started to take off.

    We hear that funding is huge issue for small business on the other hand we personally reserve tons of offers – curious what your thoughts are on small business loan environment?

    Small business lending is growing rapidly and fueled by non-bank lenders who have done well during the 10-year economic expansion. The new tech lenders will be stressed for funding during a cyclical downturn as the securitization and whole-loan-sale markets on which they depend pull back.

    Do you in the near future foresee any big changes in the lending regulatory environment?

    If you asked me in 2015, it would have been a definite yes. Given the current administrations push for deregulation and changes within the CFPB, no I do not foresee any big changes in the lending regulatory environment near term.

    There has been talks of changes to FICO and the big credit bureaus after the Equifax hack – do you think the current system should be changed?

    Yes, consumers should have more control over data stored with CRAs. Additionally, data furnishers and data reporting agencies should be held accountable for their roles in identity theft. In the current setup, when a consumer’s identity is stolen, the burden of proof is left with them even when a CRA is responsible for a data breach or a credit issuer has issued credit to a fraudster in their name.

    About the Author

    SuperMoney founder Miron Lulic launched his company from inception to exponential growth in just a couple years – and they are now competing with the big companies in the consumer fintech space having never raised any outside capital.

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