AgriFORCE Appoints Hernando Ruiz-Jimenez as General Manager of un(Think) Foods, gearing up to provide revolutionary all-natural wheat products with superior nutrition


VANCOUVER, British Columbia, July 12, 2022 (GLOBE NEWSWIRE) — AgriFORCE Growing Systems Ltd.  (NASDAQ:AGRI, AGRIW)), an intellectual property (IP)-focused AgTech company dedicated to advancing sustainable cultivation and crop processing across multiple platforms, has appointed Hernando Ruiz-Jimenez to the key role of General Manager of un(Think) Foods.

Mauro Pennella, President of AgriFORCE Brands, announced that Ruiz-Jimenez will focus on leading the development of operations and the commercial launch of a revolutionary range of new wheat flour products under the brand un(Think). Using a patent-pending 100% natural process, un(Think) offers up to 30 times the fiber, 3 times the protein, and 70% less carbs than conventional flour, providing a healthy alternative without compromising taste nor quality.

“I am thrilled to join un(Think) foods to challenge the way people think about wheat, baked goods, nutrition and health,” commented Ruiz-Jimenez. “Feeding from my extensive marketing, commercial and digital experience across consumer brand, markets and industries, I look forward to building a profitable and sustainable business rooted on non-compromising, great-tasting, better-for-you food products and ingredients that are good for us, our communities and our planet. We believe our 100% natural process and IP is a tremendous opportunity to bring products to market that have massive potential across different categories.”

un(Think) Foods

A growth-oriented leader with a consistent track record of building businesses and brands across different industries, Ruiz-Jimenez …

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