Industry pioneer prepares brand to resume franchising as sales surge amid coronavirus pandemic
New “ghost kitchen” concept to be tested
SEATTLE, July 22, 2020 (GLOBE NEWSWIRE) — Tina Kuna, who is credited with creating the meal kit concept nearly 20 years ago, has been appointed CEO at Dream Dinners. She launched Dream Dinners with co-founder Stephanie Allen in 2002. Since then, Kuna has held senior leadership roles, serving as CFO until the Dream Dinners board asked her to take the CEO job earlier this year.
The brand's meal sessions, during which customers make a month's worth of family meals in about an hour, set the stage for today's meal kit industry. The current concept includes both meal kit assembly sessions where available, as well as “Made For You” kits prepared by Dream Dinners staff for pick up or delivery. Read more about how Dream Dinners works here or watch here.
The brand began franchising in 2003, but it paused franchise sales last year. Today, there are 70 Dream …
Full story available on Benzinga.com