Fox Sports Inserts Extra Super Bowl Ad Pod, Two Months After Selling Out Inventory

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Nearly two months after selling out its Super Bowl
inventory–capping the fastest market in nine years–Fox has found
a way to capitalize on the massive advertiser demand this year. The
company has added an additional “floater” ad pod to the game.
“Floater” pods are used in the case of injuries or other unexpected
breaks in…

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