Brand awareness is the way the public and your target audience recognise and remember your business. Greater brand awareness increases the possibility of people remembering your logo, messaging, products and brand identity. Small businesses can struggle to increase their brand awareness, especially in highly competitive markets and industries, so here are a few ways to help your business do so.
Work with Other Businesses
While businesses can have lots of resources that they can use to get their brands known, working with other businesses and brands can help amplify the effects of these resources. A great example is guest blogging on collaborative blogs or working with other brands in cross promotions and cross marketing efforts. By doing this, both brands and businesses benefit from each other’s audiences and increase brand awareness among these new audiences.
Develop a Voice for Your Brand
Developing a unique brand voice has been shown to be one of the best ways to make your brand stick in the mind of your consumers. Your brand voice is the personality your brand takes and the way people see your brand when they receive any of its messaging or hear its name.
Your brand voice can be informational, funny, emotional, sentimental or smart, but the most important thing is that it has to be true to what your brand is, what your brand stands for and what the audience and your customers expect from you.
Having a unique voice makes your brand memorable. The most common strategy used by some of the biggest brands in the world to communicate their brand voices is using branded video. Because people are much more likely to watch a video than read contextual content, combined with the rise of online video platforms, branded video is a way of creating a strong brand voice that your business should be taking advantage of. Small businesses can team up with creators like Dan Rascal who offer branded video services to not only get help developing a strong voice, but to find out how to take advantage of video to have their brand voices heard.
Take Advantage of Native Advertising
Native advertising puts your brand content in the middle of related content, and thus your business benefits from the credibility of the surrounding content. Native advertising helps you reach people who are already engaged and likely to click on your ads. This can work amazingly well to increase your brand’s reach, awareness and ability to attract new customers.
Leverage Social Media
Social media allows businesses and brands to weave digital marketing and brand awareness together. It allows you to reach a massive audience, thus making people aware of your business. To increase brand awareness, brands can run brand awareness ads targeting those interested in your brand and based on specific preferences and behaviours.
Building brand awareness is already challenging enough and businesses have to face the additional challenge of increasing this awareness if they want to grow. Fortunately, there are some strategies businesses can follow to help with this endeavour. Some require time, while others require a monetary investment.