How to Identify the Right Target Audience for your Business Brand


Launching a new service or product certainly comes with a huge amount of risk. You have to make sure that you understand your target market and you also need to try and minimise the amount of risk that your brand is dealing with. If you are having a hard time identifying your target market then this guide will help you out.

Do your Market Research

It’s vital that you begin conducting as much market research as possible. You can do this by doing a SWOT analysis. This will help you to find out what your business strengths are as well as your weaknesses. It will also help you to identify any opportunities that may be of interest. From there, you can also find out any market trends, economic shifts, your customer buying habits and the personality of your customers too. This will help you to uncover the motivation that they have for buying your product too, which will help you immensely in the future. Knowing the factors which contribute to your brand’s market path purchase path is the first step in empowering your brand, so make sure that you spend a great deal of time on this if you can.

Understand your Customer Pain Points

Branding really is all about understanding the purchase path that your customers are going to take. When you do your market research as mentioned above, you have to define your audience while also knowing what influences their decisions. You also need to understand their pain points, if at all possible. One way for you to approach this would be for you to think like a customer and ask pertinent questions. This could include asking yourself how you can provide a solution to a problem, and what goal your target audience has. This will give you the chance to create different personas and it will also help you to create and craft content that ultimately addresses problems like this. Personas are fictional characters, but they are all based on research. They will help you to represent all of the user types who may use your brand. Creating personas will give you the chance to create tailored messages and content that are all designed to speak to your customers in a way that delivers a higher conversion rate. CMA experts often say that personalised brand marketing is very important, and it will continue to grow as the years go by.

Know your Customers

One of the best ways for you to find out which target audience is right for your brand would be for you to learn from your customers. You need to look into everything from demographics to personal preferences. There are various options that you need to explore here, such as your website analytics and your social media pages. When you do this, you will soon find that you can learn who is visiting your site, how they are navigating everything and even which pages they happen to be visiting the most.

Employ Differentiated Marketing

Leveraging digital marketing, social media marketing, content writing or even PR is a fantastic way for you to get people who might come from different segments to buy your product. It may be that they receive different messaging, but that they overall contribute to the final purchase of your product. Some companies will sell the product to more than one segment at a time if there is a mass appeal, but others may have a variety of products that get sold to unique groups of people. Ethnographic research is a very good way for you to ensure that you are employing the right marketing practices, so make sure that you keep this in mind if at all possible.

Don’t Cast a Large Net

You don’t want to be casting a large and broad net. You want to try and identify people who may have a high potential when it comes to buying your product or your service. This is where niche marketing comes in. Niche marketing helps you to build brand loyalty and you may even find that people end up getting excited about your product too. One advantage of niche marketing is that you may find that some become brand evangelists and that they end up doing some of the work for you, which makes your marketing much easier as well as giving you access to a whole new level of sales.  If you can focus on things such as this, in conjunction with what is mentioned above, you will soon find that you can rocket your sales in no time at all.


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