How to Pick the Right Digital Marketing Methods for Your Business


The world of digital marketing can be intimidating, especially for someone who’s been accustomed to traditional marketing all of their lives. Some might not be sold yet, while others might not know which method they should try first.

Digital marketing is a blanket term we often use, but there are so many different digital marketing techniques and ways to implement them. One technique might work great for a particular business, but not for the other. That’s why you have to take your time to understand different techniques and how they work. Let’s take a look at different digital marketing methods and who they’re better suited for.

Content Marketing

Content marketing is probably the most versatile digital marketing method you can use. The principle behind it is simple. Create content your core audience will like and publish it on the right channels. This will establish you as a resource and authority, and push them to want to learn more about you and your brand. You can also use content to showcase some of your products and how to use them.

Content marketing works when you have a great team to create content that will stick, and who know how to distribute it. However, while this is something that you can always try to do on your own, it’s always better to leave it to the professionals for better results.

Social Media Marketing

Social media is also a great way to advertise your brand online, but it’s far from easy. You first have to be able to get an audience, and give them what they want.

This is another area where you might want to work with a professional team if you want to get real results. Teams like Jen Boyles Digital will be able to create a social media marketing plan that will include strong content and branding. Social media is the best way to build a natural connection with your audience, and can be used by virtually any kind of business.


Search engine optimization is one of the most common, but also misunderstood marketing methods out there. We use the term marketing loosely here, because it’s more about making sure that your website gets the visibility that it should rather than simply advertising.

SEO is a long-haul effort, and you might have to be ready to invest a lot of time, money, and energy to get results. But once you do, these keep paying for themselves with natural traffic. This is a great option for people trying to build brand authority, but not so much for people wanting immediate results.


PPC is one of most powerful digital marketing methods out there. PPC stands for pay per click, and allows advertisers to bid on certain search terms people might use to find a business like theirs.

An ad in the format of your choice will then be displayed next to search results or on websites with content related to those terms. PPC is the only method that allows you to literally get traffic in minutes. However, you have to take into consideration the competition in your niche and whether you can afford bids.

All of these marketing methods have something to offer, and have different benefits and disadvantages. We strongly suggest that you speak with a professional team that will be able to break each of these down, and help you choose the best solution for your operation.


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