We are hearing a lot right now about diversity and inclusion, and that’s because it’s important. Encouraging diversity in the workplace is incredibly beneficial, and not just when it comes to promoting your business as non-discriminatory. Being inclusive of underrepresented groups is not just a trend – it’s the responsible thing to do for your community and for your company. Hiring employees of all genders, orientations, races, ages, and skill levels creates a better workplace environment and produces a better product for your consumers.
A diverse workforce means a diverse set of skills, which is exactly what you need to revitalize your organization. You may be able to find the same qualifications in two individuals applying for the same job, but if one is a carbon copy of others you have on the team, they may only be able to come to the same conclusions with their work. Instead, include qualified workers with different backgrounds and experiences in your company, and increase the chances that their different lived experiences will provide a fresh outlook for your organization.
Diversity also means differing perspectives and new ways to think critically about old problems. Innovation doesn’t occur within a group of same individuals – it involves those from different walks of life sharing experiences and coming to new conclusions that your limited scope could never reach alone. When employees are able to bounce ideas off each other, new creative approaches emerge.
If your organization is known for being inclusive, potential employees from all walks of life will feel welcome to apply. This results in a better pool of individuals to choose from, who may offer new exciting benefits for your company. For example, if you run a start-up that is known only to hire young professionals, you may miss out on the great talent of an experienced middle-aged worker who could add a new perspective to your organization. Similarly, if your team’s picture online includes only the faces of white men, you will miss out on the skills and talents of women and racially diverse workers who can bring new perspectives to the workplace.
Of course, it goes without being said, the reputation of your company is important. Showing that you’re an inclusive workplace is vital for your image in society, both locally and globally. Brands who embrace inclusion in the workplace show the community that representation of races, religions, genders, and ages matter, and your company should be a reflection of those you serve. Your organization can make a difference by providing equal opportunities to all employees.
If you’d like to increase diversity in your company but don’t know where to begin, look to diversity and inclusion consulting to help you get started.