Apple, the ultimate in smart technology company, introduced the iPhone 13 Pro and iPhone 13 Pro Max on Wednesday, with advanced features including the new pro camera system, long-lasting battery, and the A15 Bionic, the fastest chip in a smartphone.
The pre-orders for both the iPhones begin Friday, September 17, with availability beginning Friday, September 24.
“iPhone 13 Pro and iPhone 13 Pro Max make up our most pro iPhone lineup ever with the biggest advancement for our camera system, the best battery life ever in an iPhone, and the fastest performance of any smartphone, setting a new standard for iPhone and enabling incredible experiences never before possible,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing.
The pro camera system gets its biggest advancement ever with new Ultra Wide, Wide, and Telephoto cameras, powered by the unmatched performance of A15 Bionic. It gives up to 2.2x improved low-light performance on the new Wide camera. The Photographic Styles features personalize the look of images in the Camera app, and both models now include Night mode on all cameras. The camera video comes with Cinematic mode for beautiful depth-of-field transitions, macro video, Time-lapse and Slo-mo, and even better low-light performance. For the first time, ProRes is available.
iPhone 13 Pro and iPhone 13 Pro Max also include 5G with more bands for better coverage, improvements to battery life, new storage capacity of 1TB, and the Ceramic Shield front cover, tougher than any smartphone glass.
iPhone 13 Pro and iPhone 13 Pro Max will be available in four finishes, including graphite, gold, silver, and the all-new sierra blue.
“The new pro camera system offers even more pro photography capabilities like improved telephoto zoom, macro photography, Photographic Styles, Cinematic mode, as well as ProRes and Dolby Vision video. The Super Retina XDR display with ProMotion is our best display ever; it intelligently responds to the content on your screen, offers fantastic graphics performance, and is perfect for any viewing experience,” elaborated Joswiak,
Pro Camera System
With new sensors and lenses for all three rear cameras, powered by the new image signal processor (ISP) in A15 Bionic for improved noise reduction and tone mapping, the iPhone 13 Pro lineup features the best camera system ever on iPhone. The Wide camera has a larger sensor with 1.9 µm pixels. Coupled with the larger ƒ/1.5 aperture, the Wide camera on iPhone 13 Pro and iPhone 13 Pro Max offers a massive improvement in low-light situations, up to 2.2x when compared to iPhone 12 Pro, and nearly 1.5x when compared to iPhone 12 Pro Max.
There is a 92 percent improvement for low-light environments, producing images that are brighter and sharper. The new lens design, autofocus capability for the first time in the Ultra Wide on iPhone, and advanced software also unlock macro photography. Users can magnify subjects with a minimum focus distance of 2 centimeters. Macro also extends to video including Slo-mo and Time-lapse. iPhone 13 Pro and iPhone 13 Pro Max also boast a new 77 mm Telephoto camera, offering 3x optical zoom for a total 6x optical zoom range on the camera system.
With Smart HDR 4, users can expect improved color, contrast, and lighting for subjects, even in group shots or challenging lighting situations, making images more true to life. iPhone 13 Pro and iPhone 13 Pro Max also offer popular features like Deep Fusion, Apple ProRAW, and Portrait mode with Portrait Lighting.
Cinematic mode on iPhone records videos of people, with automatic focus changes, so anyone can capture cinema-style moments, even if they aren’t a professional filmmaker. Enabled by A15 Bionic and advanced machine learning algorithms, Cinematic mode records in Dolby Vision HDR.
iPhone 13 Pro and iPhone 13 Pro Max has ProRes,2 an advanced video codec used widely as the final delivery format for commercials, feature films, and broadcasts, to offer higher color fidelity and less compression. iPhone is the only smartphone in the world to provide an end-to-end workflow — capture, edit, and share in Dolby Vision or ProRes.
A15 Bionic with 5-core GPU
With 5-nanometer technology, A15 Bionic — the fastest chip in a smartphone — features a new 5-core GPU in the Pro lineup that brings the fastest graphics performance in any smartphone, ideal for video apps, high-performance gaming, and the slate of new camera features.
Super Retina XDR with ProMotion
iPhone 13 Pro and iPhone 13 Pro Max have the most advanced display Super Retina XDR with ProMotion. The intelligent new display is offered in both 6.1-inch and 6.7-inch sizes, the intelligent new display leverages a more efficient OLED panel, faster GPU performance, making gestures, animations, and activities like gameplay feel faster and more responsive. This is display has up to 25 percent higher max outdoor brightness,
Ceramic Shield front cover protects iPhone 13 Pro and iPhone 13 Pro Max.
On the inside, A15 Bionic, a larger battery, enable amazing all-day battery life for both Pro models, with iPhone 13 Pro Max offering the longest battery life ever, lasting up to one and a half hours longer in a day than iPhone 12 Pro, and iPhone 13 Pro Max will last up to two and a half hours longer in a day than iPhone 12 Pro Max.
iPhone and the Environment
iPhone 13 Pro and iPhone 13 Pro Max are designed to minimize their impact on the environment, including the use of 100 percent recycled rare earth elements in magnets like those used in MagSafe. Redesigned packaging eliminates the outer plastic wrap, avoiding 600 metric tons of plastic and bringing Apple closer to its goal of completely removing plastic from all packaging by 2025.
Pricing and Availability
- iPhone 13 Pro and iPhone 13 Pro Max will be available in128GB, 256GB, 512GB, and all-new 1TB storage options.
- Customers can get iPhone 13 Pro for $41.62 (US) a month for 24 months or $999 (US) before trade-in, and iPhone 13 Pro Max for $45.79 (US) a month for 24 months or $1,099 (US) before trade-in.
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