Location is Key in Making Digital Signs Effective


It would help if you considered several aspects of designing digital signage. You want it to look stunning the moment you put it up for everyone to see. You also need to attract attention on the streets filled with other digital signage. Once you have placed the ads on the digital signage totem, you want to feel confident about what you’re displaying.

Apart from the content of the ad, you also have to consider the location. With the right location, you can guarantee the success of your marketing campaign. You have to survey different places first before you determine which of them would be perfect for your campaign.

Understand the behaviour of your target customers

You need to know where the target customers usually hang out and the areas they pass by. For instance, if you’re targeting young professionals, they will probably be in cafes, malls, and restaurants to hang out. If you’re targeting students, you want to put up ads near university areas or school zones. Understanding where your customers usually are will make it easier for you to determine where to put up your ads.

You don’t want to lose the opportunity

You can’t keep putting up ads in places where no one is looking. You’re wasting your chance. You’re also going to rent these spaces. You don’t want to spend your money on an ad space that guarantees no result at all. Once you decide to use digital signage, it needs to be in an area where the right people can see it and feel enticed to buy the products you offer.

Check the other digital signage nearby

Another important consideration is the other signage you will place your ad next to. You don’t want to be overshadowed by big brands and huge signage. You need to find a location where people usually pass by, but there aren’t too many ads that people will focus their attention on. Yes, you can have an interesting ad that people won’t resist, but you still need to compete with many other ads. It will be tough for you to gain attention.

Evaluate the results

You can try placing the ads in selected areas for some time. Check the changes in your business sales and determine if you will still continue running the ads in the same place. If you think that the profits aren’t getting better, you might have to rethink your strategy. It’s possible that the signs aren’t good enough, or the location is terrible. You might even have something controversial or irrelevant in the ad, and people didn’t connect with it.

The good thing is that with digital ads, you can change things right away. You can tweak the ads or look for a different location as soon as possible. Make sure that you also use other marketing strategies apart from digital signage. You can’t rely on one strategy alone to promote your business. You want to attract different target customers, and there are multiple ways to do so.


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