You don’t have thousands of dollars to spend on your business development? Don’t worry. In this article, you’re gonna find some interesting tips & tricks about how to reach new clients and how to save some money at the same time.
Small business owners usually face the challenge of money management, so if you feel a little bit over the budget sometimes, don’t hesitate to apply these pieces of advice we’ve prepared for you.
1. Create The Brand Style Yourself
There’s no doubt that nowadays, with so many brands on the market, it is essential to be unique, to be easily recognizable.
It may seem hard to differentiate yourself, especially if you’re just entering the business world and you don’t have much experience in what it really means to create a brand for your products or services.
Creating a brand style means hiring a marketer and a designer, persons who usually provide very expensive services. Why do you need them? Because they are qualified in making the most attractive logo, business cards and slogans for your business, and to develop your promotional strategy.
Now I challenge you: do it yourself. As a small business owner, for sure you have plenty of things to resolve on your own, and now you may say that creating a brand style yourself, without any experience, may be too much.
Well, it is not. All you have to do is to continue reading this article, and find the most useful tools for marketing your business on a budget! What on earth costs less than the things you do on your own?
The easiest way to create a logo is using Canva, a graphic design tool that you can use for free. Your business logo is ready in less than…5 minutes! How so? Because Canva has plenty of logo templates that you can use. All you have to do is to adapt the templates to your brand’s colors and symbols.
After you login, all you have to do is to select the template you’d like to design and start making your logo. I’ll take the example of a bakery’s logo.
And here it is, an awesome symbol for your small business, ready to represent your small business everywhere, ready in 5 minutes with no effort and free!
2. Be Present On Social Media
If you want to run a successful small business, people have to know that you exist and what kind of services you offer. Therefore, the best way to do that is to be present on Facebook and Instagram, the most used social media platforms in the world.
There are some rules that you must respect if you want to benefit from the advantages social media offers while promoting your business online, so check here how to create an effective social media marketing strategy for your small business.
3. Take Advantage Of Technology
Nowadays, smartphones are an essential accessory. They are smart, as even their name says, and they can resolve almost any issue we encounter.
A good way to use it in a productive way might be to let it keep track of your appointments. In the latest years, many mobile companies have developed apps that boost people’s productivity with instruments like booking calendars, online booking systems, and systems to send automated text message reminders or get financial stats about your business progress. If you need such an app for your small business on a budget, check the free plan of this appointment scheduling app. It might ease your work a little bit.
Another way to use technology on a budget is using Google Docs instead of investing in Professional Microsoft Office Word, which is pretty expensive. With Google Docs, you have the advantage to use it online, permanently save your data and share your documents with everyone you want.
4. Create Your Own Advertising Materials
As a local business, you have the advantage to promote yourself online and especially offline. By being around people, showing them for real what services you provide and answering them personally all kinds of questions, they’ll be even more curious to purchase from you.
Offline advertising means creating and sharing your business card, flyers, posters about events, etc. Does it sound complicated? It is not, but for sure it is expensive if you call an expert. The solution? You can become the expert.
With Canva, the graphic design template that I mentioned above, you have different templates to create flyers, posters, business cards, etc. I’ll show you how it looks like. After that, it’s your turn to have fun designing!
5. Partner Up With Local Businesses
This is one of the best ways to attract more clients to your business. All you have to do is to find potential business partners in your area and collaborate for different projects.
For example, as a bakery owner, you could contact event halls, wedding planners, etc. to collaborate with them. I promise everyone who tries your delicious cakes will come to your bakery after the event! For more details about strategic partnerships for small business owners, check this article.
As Brian Halligan once said, “it’s not what you sell that matters as much as how you sell it.” So, dear small business owners, I hope you’ve found some interesting tips about how to market your small business and how to save some money when you’re on a budget.