Messaging Is Overrated

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    The Art Of Storytelling In Business Communications And Public
    Relations. Techniques For Effective Business Communications.

    There. I’ve said it. You can officially classify me as a
    heretic. My viewpoint started to form in 1983 when I landed my
    first job at a PR agency. Shortly after, the big boss decided I was
    ready to support our client Philips at COMDEX — THE computer show
    at the time (eventually bulldozed by …more

    The post Messaging
    Is Overrated
    appeared first on Ishmael’s Corner ~ Storytelling
    Techniques For Business Communications
    .

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