January 24, 2020
If your goal is to make good money online, as passively as
possible (i.e. a full-time income working part-time hours), this is
worth a look.
Disclosure: This post contains affiliate links. If you click
through and make a purchase, I’ll earn a commission, at no
additional cost to you. Read my full disclosure here.
Project 24 is
my favorite all-in-one, start-to-finish premium resource aligned
with the minimalist
online business model.
I’m a paying Project 24 member. I’ve consumed many of the
courses inside the members-only library, including all 60 steps in
its flagship 60 Steps to a Successful Site course.
What is Project 24?
Project 24 is a
membership. You’ll get access to a library of courses, a member
community plus other tools and resources.
What will it help me with?
It will teach you how to start a niche blog or YouTube channel
from scratch. As the name suggests, the goal is to be making a
full-time income within 24 months.
Who’s behind Project 24?
Jim Harmer and Ricky Kesler from Income School.
Do they have credentials?
Yes. They’ve started many niche websites since 2013. (To see
the full list, with numbers, click the “About Income School”
link at the bottom of this page.) They make over
7 figures a year.
The fact that they’ve started multiple sites
in different niches sets them apart from creators of similar
products who have only done it once or twice.
In fact, they recently announced they are selling all of their
sites to start again from scratch. Jim explains why in the video
When is Project 24 open?
All the time. No need to wait for it to open.
How much is it?
$449 the first year. $199 each year after that. You can cancel
anytime but be aware, they do not give full or partial refunds.
(Click “Refund Policy” at the bottom of the sales page to read it
Is it worth it?
Yes. If you follow the steps as recommended and put in the
How long before I make money?
This is super unique about Project 24. They tell you
how much money you should be making (and how much traffic you
should be getting) each month. They call it the Project 24
I haven’t seen any other course map out traffic and income
potential in this way.
Here’s a screenshot of the timeline for Months 5 & 6. I
blurred out the specifics of course, but you can see how it gives
you a helpful snapshot to make sure you’re on track.
How did they come up with the Timeline
Jim & Ricky have started and grown many niche websites
over years — from photography to pets to dirt biking — and
they’ve taught many students to do the same. They keep track of
what works and what doesn’t.
They know their students should be making $1000/month after 12
months and a full-time income by 24 months.
This isn’t based on one or two sites, or on what
they think will work, or on what the general guru consensus is.
It’s based on data. I like that.
Is the Timeline a guarantee?
No. There are many factors involved; they couldn’t possibly
account for them all. But, if you follow their advice, I think
their estimates are reasonable and certainly doable.
What if I don’t stay on track with the
First, did you follow the 60 Steps to a Successful Site course?
The Timeline flows out of the 60 steps so be sure to follow
If you still find yourself off track, seek help in the Project
24 community forum. Ricky and Jim are active in the community as
well, although the
FAQ is clear about what to expect from them:
“We care very much about our students. We aren’t one of
those online courses where you get ditched the instant they get
your money. Jim and Ricky have been known to go way beyond the call
of duty to help individuals, but you shouldn’t expect a private
mentorship in the course.”
They do offer private coaching as well, but for additional
What’s the time investment?
Set aside 1-2 hours a day to devote to Project 24.
The meat of Project 24, 60 Steps to a Successful Site, gives you
one specific task to complete each day. It emphasizes publishing a
post a day, especially at the beginning. They show you how they
publish a post, start to finish, in 60-90 minutes.
If your goal is to make a full-time income, plan to be in this
for at least 2 years, although the bulk of the actual work will
take place toward the beginning.
I really like their approach of publishing a lot of content
upfront, then letting SEO work for you. In this way, you won’t
necessarily spend 1-2 hours every day for 2 years, but you will at
What’s included in Project 24?
A library of courses. Here are some:
Great places to start:
- 60 Steps to a Successful Site
- Build an Internet Marketing Business with YouTube
- E-A-T for SEO: a Step by Step Guide for Online Credibility and
No Nonsense SEO
- Monetize with Info-Products
- Picking Profitable Niches
Also included in Project 24:
- A podcast for Project 24 members only
- An online community (forum)
- Weekly digest and summary via email
- Download section with a handful of files related to the
Who is Project 24 best for?
Very specific niches. Project 24 won’t work
as well for those who choose broad niches. But, picking a broad
niche these days isn’t a good idea anyway.
Those who want to outsource. Project 24’s
focus is on passive income as much as possible. There’s a big
emphasis on hiring writers to create your content. If that’s not
your thing, you’ll still benefit, but consider other factors
below before you buy.
Beginners to intermediates. The step-by-step
approach is great for beginners. The advice is sound. The strategy
is good. If you’re just starting out, or you’ve been blogging a
while but can’t seem to break through, I think you’ll benefit.
If, however, you have a good handle on your blog but want to brush
up on skills, I would watch their
YouTube videos first to find some good takeaways. Also
read the FAQs.
You have a high-dollar product(s) to
promote. This could be your own product (like an
informational course) or someone else’s product (like an
affiliate product that costs $100+). If your plan is to promote
affiliate products with a lower price point or make money through
display ads, you might not hit the Timeline milestones as quickly
since you’ll need more traffic volume.
You aren’t a slow writer or a slave to
perfectionism. As I mentioned above, the expectation is
you’ll publish a post a day in under 90 minutes. Taking longer
doesn’t mean Project 24 won’t work for you, it just means it
might take you a bit longer to work through.
You have the money and time to devote to another premium
yourself these questions before joining.
A focus on niche sites. These days it’s
incredibly difficult to get traction with a general blog in a broad
niche (recipes, cars, photography, fashion, parenting, etc.)
because of all the competition. Niched
down sites done right are the way to go.
Get up and running fast. Many people take
weeks or months to launch their blog while they work out their why,
define their audience, tweak their design, etc. Project 24
encourages you to pick a niche and go. Get your content published
quickly so SEO can start working for you sooner. I totally
Passive income focus. Any online business or
blog requires time and energy, at least upfront. However, there are
definitely income streams that are more passive, leaving room for
the more valuable resource of TIME.
Solid content. It’s not as slick and fancy
as similar products I’ve purchased, but the content is super
Community involvement. There’s a lot of
encouragement and support in the community. I like the milestone
submission feature which gets people celebrating each others’
accomplishments and wins.
Always open. No need to wait for it to open
once or twice a year. Jump in today if you
Very step by step. For people who want really
clear steps (as in, “Day 1, do this. Day 2, do this…”) it’s
Clear and realistic expectations. I’m a fan
of the Project 24 Timeline and the clarity it provides.
Updated frequently. They post a log of updates
so you know exactly what they changed when.
Lots of variety. Lots of niches, lots of
examples, lots of experience, lots of people represented.
Created by a lawyer and an MBA. Jim finished
law school. I’m not sure if Ricky finished his MBA but I know he
at least started. While these degrees don’t necessarily mean
anything significant for the content, I appreciate the extra layer
of expertise it provides.
No refunds. They don’t give full or partial
Not a lifetime membership. You’ll have to
renew every year, although at a much lower price ($199 vs. $449 for
the first year).
Basic content format. I’m listing this as a
con, but if you’re like me, it might be a pro. The content is
taught mostly via talking-head videos. The interface is very plain
and there aren’t a lot of extras in the way of printable
transcripts or bonus worksheets. You do get other extras, though,
like a members-only podcast, community, etc.
Easily outdated content. This is a con I
mention every time I do a review on products about online business,
so I’ll say it here too. Because things online change so quickly,
content gets outdated quickly. The nice thing about Project 24,
though, is they keep a log of the changes and updates they make.
Get a taste
Want to see a sample lesson? Go to the main sales page
then click the purple “I’m unsure, more info” button.
As I said at the start, Project 24 is the best
all-in-one course I’ve found for those who want to make money
online without getting bogged down in building an online
I want to say again, they do not offer any
refunds, so make sure it’s for you before you buy.
If you decide to go for it, you can get immediate access.
Go to the Project 24
website here. Once you’re in, navigate through Project 24 via
the menu at the top of the page like so:
Start with the Welcome page. After that, you’ll spend most of
your time in Community, Project 24 Timeline and Courses.
In the courses, start with 60 Steps to a Successful Site and the
others listed above. Another helpful one is Reviewing Your Sites.
About a dozen case studies and examples from various niches.
I hope this helps!
The post My Honest Review of
Project 24 by Income School appeared first on Amy Lynn Andrews.