The 11th CEO in Ford’s 117-year history officially took the wheel Thursday.
Ford's Plan for Growth: New Ford Motor Company (NYSE: F) CEO Jim Farley plans on turning Ford around. The plan outlined by the company is:
“Turn around automotive operations; allocate capital to Ford’s strongest franchises and high-growth opportunities; produce compelling, uniquely Ford electric vehicles at scale; and stand up new AV-enabled businesses.”
The operational metrics outlined during a virtual town hall with employees include top-line growth, operational excellence, high quality customer satisfaction, sustained adjusted EBIT margins of 8% and strong automotive adjusted free cash flow.
Farley put an emphasis on improving quality, reducing costs and accelerating the restructuring of underperforming businesses.
Ford's …
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