No organization or entity can claim to survive successfully in these times without having a digital outreach program to connect with their intended audiences. That’s what we call digital marketing. Multinational companies and booming businesses are using this option to its potential with strategizing long-term marketing campaigns. Besides focusing all its energy on commercial activities, the same can benefit tremendously for the social work sector.
Being a community service and driven by the motives to help and contribute in any way possible, social work is a hard-to-pitch policy. People only feel interested in these activities if they see it as an exchange of sorts and could scale them against substantial figures. And even this group consists of only a handful, which makes filtering them out long and stressful. So what these activists need is a way to reach out to all of them and pop up at the right place at the right time.
As far as the concerns related to its selling pitch and the funding for these social work campaigns are concerned, it’s no longer a challenge to mold these ideas. Since every other key player utilizes this option, analysts have outlined various elements that make this approach productive and successful. For the funding, you can get a head start with the help of Google Grants management that allot a budget for these nonprofit activities. That should sort out the affairs of your finances for these programs.
If you feel that your organization can extend its helping hands using this idea, then here’s the essential digital marketing guide for nonprofit organizations. It should help you navigate through the process and find the support you need to lead these projects.
1) BUILDING SOCIAL MEDIA REPUTATION
First off, you need to start building your social media presence to make everyone aware of your initiative and objectives. If people don’t know that an entity exists working for a cause, you will never get any support and recognition.
Besides, many social concerns that require attention don’t even get registered with people unless you introduce them. Speaking openly on social media platforms, like Facebook, Twitter, and Instagram, about them is a thought-provoking action that can get them the highlight they deserve.
2) INITIATING FUNDRAISING CAMPAIGNS
Currently, there are more than one ways for you to get the funding that you need any for nonprofit projects. Deeming them as inefficient or ineffective because they offer you the sum over a considerable period is unacceptable. As a social work activist, you should realize that every penny counts, so initiate all sorts of fundraising campaigns to gather donations.
A social media page is a decent start to collect these, but you can also carry this forward like the idea of a start-up project. Define your goals and present the information that can convince others to join hands with you. Use recurring donation plans, like selling a service subscription pack, which is insignificant to their monthly budget, but can make a striking impact on your funding. That should help secure a steady stream of donations.
3) EMAIL LIST BUILDING & MARKETING
A successful practice in digital marketing is email list building to share newsletters and updates with clients. The same model is easy to implement for NGOs and social workers if they replace clients with donors. And since its an inexpensive and effective method, it’s considerably easier to execute.
All you need to do is ensure that you aren’t spamming the emails of your valuable assets, and always reach out to them with relevant content to coerce them into making a move. Adding a CTA button to these emails is also a great move to make full use of its potential.
4) SHARING QUALITY CONTENT
Most people would only spare a glance for the content that you are sharing, especially when it’s coming from a nonprofit organization. For times like these, you need to make sure that what you present is ample, but organized in a manner that it piques their interest.
Writing long, descriptive paragraphs and monotonous material shouldn’t be your ideal course of action. Prefer the use of graphic content and tables and fact files to summarize the purpose of your email. Keep it concise yet informative enough for them to realize that you are addressing a growing social concern. That can get you some prompt responses from the people that you are asking for help, even if they excuse themselves.
5) PROMOTE ENGAGEMENT WITH DONORS
Social work is an activity that runs successfully as long as you can show some results to speak for your actions. If you have some generous donors financing your campaigns, you need to share timely updates or organize regular visits to secure their continued support. That will convince them that their money is in responsible hands.
Also, don’t forget to appreciate their contribution publicly and ask them to do the same on their social media outlets to plow the road for follow-up donations. It will also leave the doors open for you to share further plans or ideas where you could use their help. That is why engagement is the key for charities and nonprofits to sustainability.
6) MARKET YOUR PROGRESS
Above all this, never slack off on marketing your progress whenever the opportunity presents itself. Let everyone know that as a nonprofit entity, you are taking some form of an initiative to support your cause. Decorate your small achievements in ways that others can envision its potential on a larger scale. That should you get in touch with the kind of audience that you seek.
SUMMARY
These are some pointers that sum up the essential digital marketing guide for nonprofit organizations. Develop a habit of following them religiously and use them in ways to benefit and support your work. Avoid looking down on a medium, and make sure that you are exploring all opportunities not to miss anything important. By following these strategies, you can develop a robust digital marketing strategy for your nonprofit organization.
