The Top 10 Online Life Insurance Companies [Easy Online Quotes Today]

Shopping for life insurance can be annoying. But gone are the days when you needed to talk to an agent/salesman to get a quote. Now, online life insurance companies are making it easier than ever to get the insurance you need to protect your family.

However, the range of options is growing by the day. Luckily, the process to get a life insurance quote at most companies is quick – it can still be a hassle to know where to shop.

That’s why we’re breaking down the list of the the top online life insurance companies. These companies make shopping for life insurance easy – by keeping the process online and quick. And remember, ​getting a quote doesn’t cost you anything! Check out our list below!

Quick Pick: If you just want a tool to compare a lot of quotes instantly, check out Policygenius. They make shopping and comparing life insurance options easy! Get a quote from Policygenius today >>

Bestow is an online life insurance company that offers a short term and long term plan option. It uses technology to make the paperwork of getting term life insurance easy. It also eliminates the need for doctor visits.

They currently offer a 2 year level term policy, a 10 year level term policy, and a 20 year level term policy. If you’re looking for a short term policy, you can’t beat this online.

They claim to be able to offer a $500,000 policy for as little as $3 per month. Their maximum insurance amount is $1,000,000.

Check out Bestow here >>

Esurance is probably best known for car insurance, but it also offers online life insurance. Just like what it’s known for – Esurance makes getting a quote for life insurance online easy.

Unlike many of the companies on this list, Esurance offers a full range of life insurance products – term, whole, universal. However, for many of the more complex policies, you will have to speak to a life insurance agent to complete the process. It’s sadly not all online. 

Ethos is one of the original online term life insurance companies. They were one of the first companies to use technology to make applying for life insurance easy. They were also one of the first online companies to not require a medical exam for most policies.

Ethos offers a wide variety of term life insurance policies, ranging from 10 years to 30 years. They also offer policies without a medical exam up to $1,000,000, and they offer larger policies if you do get a medical exam.

Read our full Ethos life insurance review here.

Haven Life is another one of the original online term life insurance companies that focuses on delivering high quality term life insurance at an affordable rate. Their application is slightly longer than others, but they do offer extremely competitive rates for no medical exam term life insurance.

They offer term life insurance for adults under age 59 up to $3,000,000. If you’re 60 to 64 years old, you can see if you qualify for a $1,000,000 term life insurance policy.

Read our full Haven Life review here.

Ladder Life is one of the newer companies in the online term life insurance space, and they have the goal of making life insurance simple. They offer a completely online term life insurance experience, with a wide range of term life insurance options.

You can get a term life insurance policy with Ladder if you’re between 20 and 60 years old. They offer policies ranging from $100,000 to $8,000,000. This is one of the highest values we see in the online term life insurance space.

They also offer term lengths from 10 years to 30 years.

​Check our Ladder Life here >>

Leap Life Insurance is another online term life insurance company (or life insurance technology company) that focuses on providing level term life insurance without a medical exam. 

They offer policies to individuals from 18 to 75, which is one of the oldest age ranges of this list. The value of policies ranges from $250,000 to $5,000,000.

They offer term lengths from 10 year to 30 years. 

Read our full Leap Life Insurance review here. 

Policygenius isn’t directly a life insurance company. Rather, it’s a marketplace/comparison tool that makes shopping for life insurance (and pretty much every other type of insurance) super easy. It’s one of the best life insurance comparison tools available.

They can provide you with term life insurance quotes from $500,000 to $10,000,000, and from 5 years to 30 years. 

However, for some of their policies, it’s not totally online. Given that they are a marketplace, they do have some online life insurance companies and others that will require more work. It’s great to compare and shop around though, so don’t dismiss it.

Check out our full Policygenius review here.

Prudential is one of the oldest life insurance companies out there, and they have a complete offering of every insurance policy available. However, not all of these are available online.

Their online term life insurance policy is known as SimplyTerm, and it is available in coverage up to $500,000. It’s available in term of 10, 20, or 30 years. Compared to other online options on this list, this is the least flexible and lowest maximum policy available.

However, with Prudential, they want you to move beyond the online policies and speak to an agent who can provide you with quotes on the full range of products they offer.

Quotacy is another online term life insurance comparison tool. It was one of the earliest tools that allowed you to quickly compare term life insurance options online.

Quotacy offers a full array of life insurance policies (beyond term), and it has a great customer support team if you need help beyond the online form. However, after you get the quote, you do start dealing with the insurance company directly, which might be more difficult that the online process at Quotacy.

Check out our full Quotacy review here.

SelectQuote is one of the original life insurance comparison companies – operating as a phone service before moving online. Their goal is to help you find and compare the best life insurance options for you, and they do this by allowing for a little more “hand holding” than other online life insurance companies.

Where SelectQuote can help you save is if you have any complications that may have disqualified you from some of the other online term life insurance options on this list. Since they are an independent agency, they can find the policy that will work for you.

Who Should Shop For Life Insurance Online?

If you’re a millennial or less than 50, relatively healthy, and know exactly what you need from an insurance perspective, then shopping for life insurance online just makes sense. 

Plus, for 99% of people, term life insurance is better than any other life insurance alternatives.

So, if you already know what you need, and what you should qualify for, then it makes sense to shop online for the lowest premium for the amount you need. There’s no reason to hassle with an agent (who also may not want to work with you anyway because of the low commissions with term insurance).

What If I Get Denied?

If you do get denied for an online term life insurance policy, then you should reach out to a life insurance agent who can navigate the underwriting process and get you the best rate possible for life insurance.

Most of the online life insurance companies are technology companies – they use technology to craft their policies, and if you don’t fall into their pre-defined criteria, they will deny you. 

This doesn’t mean you’re uninsurable, it just means your situation is probably more complex than others and would be better suited to work with a life insurance agent.

Term vs. Whole Life

You’ll notice that almost all of these companies on the list strictly offer term life insurance. The reason is that term insurance is straightforward in pricing and benefits.

Whole life, on the other hand, is expensive and messy. It’s messy from the benefits offered, the cash value, the premiums, and more. As such, it’s incredibly difficult to streamline the process to offer online.

But even more so, most people should stick to term life insurance. There are very few reasons when a whole life policy makes sense.

Final Thoughts

Shopping for life insurance can be daunting. But this list puts together the best online term life insurance companies all in one place.

Remember, it doesn’t cost anything to get a quote. And with most of these companies, you can get a quote in less than 15 minutes. 

So, spend an afternoon, shop around, get multiple quotes, and know you’re getting the best premiums possible for your life insurance needs.