Utilizing social media is a must for any entrepreneur. Around 90% of all consumers use social media to interact with all kinds of businesses. If you’re running a flower business, using social media will help you get in front of your target customers. The top social media platforms for your particular business are detailed below.
Show Off Your Beautiful Flowers on Instagram
What’s the number one social media platform for a flower business? You can argue that it’s Instagram. After all, that’s the place people go to whenever they want to look at something pretty.
Instagram allows you to easily showcase your beautiful flowers. You can coordinate your posts to create a better aesthetic for your profile and allow your followers to enjoy them. Ramp up your posting during special occasions like Valentine’s Day to maximize your engagement. Keep those beautiful pictures coming so you can entice more people into purchasing your newest arrangements.
Become a Beloved Flower Business on Pinterest
Pinterest is unlike most social media websites in the sense that users there are generally more focused on pinning the things they like. They focus more on finding things that fall into their general interests instead of presenting their thoughts or creations. So, how is a flower business supposed to capitalize on that?
By consistently posting your favorite floral arrangements on Pinterest, you can make your way onto more boards. Once your posts make their way to those boards, it’s easier for them to spread among certain friend groups and niches. You can grab the attention of users who aren’t necessarily looking for flowers, but who remain captivated by your creations anyway. Reaching those consumers is always important and Pinterest provides you with that pathway.
Exhibit Your Floral Knowledge on TikTok
TikTok is known for having a younger audience, but many adults have also migrated to that platform because of how user-friendly it is. You can spend hours moving from one video to the next and stay entertained throughout that time. If you have short video ideas for your flower business, TikTok is the best place for them.
Examples of videos you can post on TikTok may feature you sharing knowledge about flowers. You can also provide tips for putting floral arrangements together. Just about any business can benefit from developing a presence on TikTok and the same goes for your flower service.
Reach Local Customers by Posting on Facebook
There are 32,370 flower businesses currently operating in the United States. In all likelihood, people looking for flowers won’t look far in search of them. They will just buy from businesses nearby.
This is where Facebook comes in. Facebook allows you to get in touch with people and groups in your area. You can use Facebook ads to reach those people specifically so they will remember to purchase their flowers directly from your business.
Make Important Connections on LinkedIn
LinkedIn is a social networking site that is mainly focused on helping professionals find one another and it currently boasts a global user base of over 500 million. You may be wondering why we’re mentioning LinkedIn when we’re talking about social medial platforms that can boost your flower business. It’s important to keep in mind that you need to work with the right partners if you want to take your flower business to the next level.
You can hop on LinkedIn and look for distributors that can handle deliveries for your flower business. There may also be local growers on there who can enhance your current selection of flowers. Without LinkedIn, you may never find those people and companies and your flower business may fail to reach its full potential.
Utilizing social media properly will be critical to growing your flower business. The social networking platforms best suited to bolster your business are already detailed above but don’t hesitate to use other sites if you think they can be useful.